Batchcooking? Ew. But Batchcreating? Oh yes.
One thing that actually helped me show up consistently (without burning out)
Batchcooking sounds great. In theory.
I love the idea of spending a few hours in the kitchen, getting everything done for the week ahead. No more wondering “what’s for dinner?” every night. Or even “what’s for lunch?”. Less stress, less decision fatigue, less mental load… It sound perfect. I genuinely see the appeal. I really do.
But I can’t do it.
And it’s not a batchcooking problem. It’s a me problem.
I don’t eat leftover rice. I don’t like food that’s been sitting in the fridge for more than two days. I can’t bring myself to eat anything that’s gone past its best-by date. Yes, I know those dates are more about freshness than safety. It’s not a “you-will-die-if-you-eat-this-after” date. Still. My brain won’t let me do it.
Luckily, I live with someone who will eat anything. Like, anything. Four-day-old pasta? Expired hummus? Leftovers at the back of the fridge? Gone. Almost nothing gets thrown out in our house, not because of me, but because of him.
So no, batchcooking is not my thing.
But batchcreating? That’s a whole different story.
Creating content in batches has been one of the best decisions I’ve made as a multi-passionate solopreneur. It saves me time, energy, mental load. It helps me stay consistent without having to start from scratch every day.
And maybe most importantly: it helps me avoid content creation burnout.
Why I batchcreate content
Like a lot of solopreneurs, I wear multiple hats. I have several projects running at once. And even though I love creating content, I don’t want to be thinking about it every single day. I don’t want “make a Pinterest pin” or “post something on LinkedIn” written on my daily to-do list over and over again. Because that list? It's already long. And I'm already tired.
So instead of doing a little bit every day, I choose to go deep for a few days, and then not worry about it for a while.
When I batchcreate, I can get ahead by 30, 60, even 90 days. My last Pinterest batch for Simplement Moins? (my french blog about minimalism and slow life) I scheduled enough content to last more than three months, until the end of August. Three. Whole. Months. Of not having “make new pin” on my daily to-do list.
How I batchcreate content for Pinterest
This is what my process looks like, especially for Pinterest (but you could adapt it for blogs, Instagram, email, etc.):
Step 1 – Research (about 2 hours)
Look at analytics: what worked well? I check impressions, outbound clicks, repins, and engagement.
Analyze top 10 pins: what topic? what style? what format? what keywords? what link?
Look at the calendar: what holidays, seasons, launches, or themes are coming up?
Pinterest works best when you publish 2–3 months ahead of a holiday.
If I want to schedule Halloween-themed pins, I start in August. Christmas pins? October.
Step 2 – Create (1 day)
I use templates in Canva. That way, I don’t have to reinvent the wheel every time.
I just need to change the text and the image. (So easy, I love this part!)
I aim to create as much content as possible, enough for 30 to 60 days if I can.
You can create your own templates, buy some (from Etsy, Creative Market, etc.), or… subscribe to Gentle Hustle because I’ll be giving out Canva templates soon!
Step 3 – Schedule (1 day)
Canva lets you schedule pins up to 30 days in advance.
If I want to go beyond that, I use Metricool. You could also use Tailwind, but I personally prefer Metricool.
When scheduling, I make sure each pin includes:
A strong SEO title
A keyword-rich description
Alt text for accessibility and SEO
A working URL (don’t forget this, seriously!)
Tags (not available on 3rd party tools)
Step 4 – Maintain
Even when I’ve batchscheduled everything, I still go on Pinterest almost daily:
To check stats
To repin my pins in group boards
To repin relevant content
To pin spontaneously when I publish new content
Batchcreating gives me structure, but it doesn’t replace showing up.
Sometimes I’ll create a spontaneous pin when I publish a new blog post or just feel like being creative. But the pressure? Gone. The consistency? Still there.
And that’s the point.
Batching doesn’t mean you disappear. It just means you’ve given yourself space. Room to breathe. Time to focus on other parts of your business, or just life.
Is batchcreating right for you?
Look, maybe batching 90 days of content sounds like a lot. Maybe for you it’s just one week. Or two. That’s great! Whatever helps you avoid burnout and stay consistent, that’s your strategy.
The goal isn’t to create more. The goal is to create better, with less pressure.
Batching can:
Save you time and decision fatigue
Help you stay consistent
Free up space for the other 97 things on your plate
Reduce the risk of content creation burnout (it’s a real thing)
TL;DR – Batchcreating
Batchcooking? Not for me.
Batchcreating? Lifesaver.
Use templates in Canva.
Research what works and plan ahead (especially for seasonal content).
Create in focused blocks.
Schedule with tools like Canva and Metricool.
Stay consistent without burning out.
Just like with everything else in solopreneur life: find what works for you. If batchcreating for a whole quarter sounds overwhelming, don’t do it. Start with one week. Or batch just one type of content, like pins, or emails, or blog post outlines.
And remember: batching is a tool. Not a rule.
But if you’re tired of that daily pressure to post something, this might just be the thing that gives you a bit of breathing room.
And that? Is worth a lot.
Let me know if you’ve tried batching, or if you want help getting started.
And if Pinterest is your thing, keep an eye out. Those Canva templates are coming soon.
Thanks for reading and for being here,
Maude
