Your FREE Substack Content Schedule
Free Google Sheets template so we can all be more organized!
This post is free, for now. After 4 to 6 weeks, it will become available to paid subscribers only. Every Tuesday, I share something free and public here on Substack. Every Thursday, I publish something just for paid subscribers.
Most of what I publish on Tuesdays will always stay free. But sometimes, I share tools or resources that are only available for a limited time. This Free Substack Content Schedule is one of them.
I made this because I needed it.
Not in the “wouldn’t-it-be-nice-to-have-a-cute-calendar” kind of way. But in the “if I don’t have something to keep track of everything, I’ll forget what I’ve published, what still needs to be shared, and eventually stop sharing and doing anything at all” kind of way.
I love writing in notebooks. I use mine all the time. But when I try to run everything from there, content planning, publishing, promoting… it gets messy. Ideas get lost very quickly, dates blur and I end up opening my Substack and asking myself: Wait, did I already share this? What did I want to write about again? Is today Tuesday? So, is it a “free post” day or a “paid post” day?
So I made a spreadsheet. Actually, two versions of the same idea. Because I wasn’t sure which one I’d end up liking more. And because I enjoyed creating something I knew I’d want to share with you too!
Substack Content Schedule
It’s a Google Sheets content planner designed specifically for Substack (though you can use it for other platforms too). I really enjoyed creating this template, because it reflects what Gentle Hustle is about at its core: supporting small businesses, creatives, and solopreneurs with tools, tips, and practical resources that make running a business feel a little simpler, more manageable, more sustainable, and even more enjoyable.
Inside the Google Sheet, you’ll find:
Two blank tabs for your own use (one per version)
Two example tabs so you can see exactly how each version works
Each layout is a little different, depending on how your brain likes to organize things.
Version 1 - The flexible list
This one gives you a clean, scrollable list of posts, organized by month, but not locked into a calendar format.
You can:
Add as many posts as you want per month
Track post status (idea / draft / published)
Include titles
Use simple checkboxes to track social shares, Notes, restacks, or anything else
Add links directly to each post so they’re easy to find later
And here’s the part I really love:
It includes a built-in 10-week reshare system.
That means:
When you enter the original publish date, the spreadsheet automatically calculates a date 10 weeks later
In that 10th week, a bright “THIS WEEK” visual cue appears
Once the week passes, the cue disappears automatically
No digging through old posts. No second-guessing whether you’ve already reshared something. Just open the sheet and it tells you what’s ready to be boosted again.
Version 2 - The weekly layout
This one’s more structured. It’s set up week-by-week, with space to plan and track both free and paid posts. But of course, you can use it for anything else you publish or offer. Videos, podcast episodes, Notes, chats with your free or paid subscribers, whatever fits your Substack and the way you work!
There’s no post status column here, it’s meant to be simpler and more visual. You can still add the links to your content, but the idea was to add it on the dates, not on the titles.
It also has the same 10-week reshare feature, but this time it works by week instead of by post. The “THIS WEEK” cue still shows up and disappears automatically.
This version is a little more “editorial calendar”-like. Perfect if you prefer to see your weeks at a glance.
I took these screenshots on June 16, 2025. Ten weeks earlier puts us in April, which is why, in the example, you’ll see “THIS WEEK” highlighted next to the second week of April. That visual cue is telling me: this week in June is the perfect time to reshare the posts I published that week in April.
Everything’s editable
Because it’s a template, you can change whatever you want!
You can:
Change colours
Add more entry rows or columns
Rename sections
Add specific social platforms
Expand share-tracking to include anything you want
The goal is to make it useful. Because if it doesn’t fit your needs, you won’t use it. And that would be a shame, because a good content system can take a lot of pressure off your brain. It gives you space to create without constantly wondering what you’re forgetting.
FREE Substack Content Schedule
Click the link below to open the spreadsheet.
Then go to File → Make a Copy.
That gives you your own editable version!
Let me know if you use it.
Have a good week,
Maude
This template is for personal use only. You can use it, modify it and share this Substack post with friends or your community if you think it’s useful. You can’t sell it, share the direct Google Sheets link or Repackage it as your own.
If you want to tell people about it, just link them to this post. That keeps it fair.
